Why SEO Advertising Is Best For Your Business
Search Engine Optimisation (SEO) has developed dramatically over last 10 years, even to the point where the phrase SEO is now confusing and commonly misinterpreted by many. Once upon a time, SEO advertising was considered to be an important element of a successful marketing plan for businesses of all sizes. Yet these days, the expression is so misconceived that the concept has been mainly devalued. Rather than driving more people to a website via organic traffic, a growing number of organisations are relying on paid advertising because it’s much easier and less time consuming.
This article will illustrate why SEO advertising is still the best marketing channel that can entice valuable leads and consumers to your company. Similar to any marketing strategy, SEO advertising is not a quick-fix but a timely process that generates greater visibility, web traffic, ROI, and generates credible insights into consumer behaviour.
- Increased Visibility and Traffic
An effective SEO strategy is tailored to increase the visibility of your website, consequently increasing the number of website visits and sales. If you’re positioned on the first page of Google search results, think of it as having a shop in the centre of George Street, except without the excessively high rent! What is better is that those consumers who visit your website are commonly well-informed, certified leads that are already searching for your products or services. The time and money it takes to convert these leads are therefore noticeably reduced.
- Measurable Results
A huge advantage for SEO advertising is that you can measure your results and have a better awareness of techniques to improve your marketing efforts. In traditional marketing, for instance, TV and radio, you simply cannot accurately measure the success of your marketing campaigns. SEO advertising enables businesses by providing helpful statistics such as click-through-rates, conversion rates, length of visits and location.
Along with this, your SEO investment will attract only targeted, qualified leads to your firm; individuals that are proactively searching for your products or services. TV and radio advertising might reach more consumers, but how many of those individuals are really interested in your products or services? With SEO advertising, less of your marketing budget is wasted and you can modify your campaigns accordinged to real-time feedback and results.
- Cost Efficient
A common argument against SEO marketing is that SEO advertising is pricy, however this is surely not the case. The fact of the matter is that compared with the costs of other kinds of online marketing such as Pay Per Click, social media marketing, or purchasing leads, SEO advertising supplies you with impressive ROI. Whilst PPC has the capacity to stimulate more revenue, your organic SEO remains the cornerstone of your online presence.
The question should actually be, can you afford to have weak SEO advertising? If customers are browsing for your brand online but they cannot find you, your rivals are triumphing and the continued consequences can be severely adverse.
- Search Engines are Becoming More Popular
A current investigation revealed that between 80 and 90% of customers will now examine online reviews prior to purchasing, whether online or in person. With this number only escalating with additional advances in technology, it won’t take long before everyone is shopping for products and services on the web.
Additionally, it is predicted that 2017 will be the year that traffic derived from mobile devices will surpass traditional desktop devices. This leads the way for additional SEO customisation, such as local search optimisation, that makes it even more convenient for clients to use. If your business doesn’t have an effective SEO advertising strategy, your customers will not be able to locate you using their desired means, and possible sales will certainly go to your competitors instead.
- Customer Insight
Thanks to Google, all web traffic is recorded and monitored. The information and metrics stemmed from this traffic provides organisations with credible information relating to their customer behaviour – the way they search, their keywords, the language they use, the type of device they use, as well as where they live. This data is incredibly useful because it allows firms to make knowledgeable decisions about their marketing techniques and strategies, both online and offline.
Now that you understand why SEO advertising is the best marketing approach, it is time to put your SEO strategy into action. Bear in mind that it can take a little bit of time to receive the results, so if you’d like to talk to a trusted SEO advertising agency who can help you with your marketing requirements, contact Internet Marketing Experts Mackay on 1300 595 013 or visit http://www.internetmarketingexpertsmackay.com.au