What Are The Leading Organic SEO Ranking Factors For A Website?
If you’ve just constructed your first website and are interested in the ways in which you can enhance your organic search results, then you’re certainly on the path to success. SEO is one of the most useful marketing tools simply because it helps you to get your message in front of interested consumers that are directly seeking for your products or services.
The fact is, the answer isn’t very straightforward! Google’s search ranking algorithm is fundamentally its secret to success, so it’s remarkably convoluted and has over 200 variables that account for the listings in its Search Engine Results Pages (SERPs). The good news is, not all variables are crafted equally, so you can pay attention to the most important variables that will have the best effect on your SERP listings.
It’s important to appreciate that the weight of each variable is adjusted gradually, so Google will place more significance on specific variables in accordance with user behaviour and how Google believes it can maximise the user experience. Having said this, many of the leading organic SEO ranking variables have been in the same position for a few years now, so understanding these top variables can give you a better understanding of how you can optimise your organic search results to increase website traffic, customer engagement, and ultimately sales.
A great significance is put on content simply because Google wants to rank the most relevant websites on top of its search results listings. The recent Hummingbird update helps Google to understand a website’s content structure and how this content adds value to prospective consumers, so generating quality content set in a natural tone will be compensated with higher rankings. Including articles in your website such as descriptive tutorials, guides, and how-to’s is a fantastic start. In addition, the more content you have, the better it will rank in search results. SerpIQ (https://serpiq.com/) has studied the top 10 search results and found that the top positions contain content that is somewhere around 2,400 words in length.
For over a decade now, backlinks have been one of the most important variables in SERP listings due to the fact that the more links there are to your website from reputable sources, the more trusted your website is perceived. The flip side of the coin is true as well though, so be careful not to generate links on spammy or uncredible websites or your rankings will decrease! Matt Cutts (https://www.youtube.com/watch?v=iC5FDzUh0P4) from Google reveals that backlinks will lose value eventually as Google seeks out new ways to evaluate websites, but for the time being, link building is still the best gauge of relevancy and authority.
- Mobile Optimisation
With more users now browsing from mobile devices than computers, there has been a significant shift towards optimising your website for mobile devices. Google is already experimenting with mobile-first indexing, which suggests that Google’s index will soon crawl the mobile version of a website as opposed to the desktop version. If your website isn’t presently mobile-friendly, you better make a start but beware not to publish it until it’s 100% complete or you may be penalised. Page loading speed is a vital factor for mobile optimisation, so aspire to have mobile pages loaded within 2 seconds to guarantee your website is genuinely ‘mobile-friendly’.
- Other Technical Elements
There are lots of other technical factors that will drastically affect your SERP listings, such as security, headings, anchor text, and interstitials. There is a strong correlation between high ranking websites and those that are SSL encrypted (HTTPS), and this is very quick to install if you haven’t already done so. Additionally, make sure your landing pages have a H1 or H2 heading in the source code, as this has been found to associate with higher rankings. Other elements such diverse and organic backlink anchor text and less on-page ads and pop-ups will also enhance your organic search results listings.
- Keeping up to date
Google’s search ranking algorithm is constantly adjusting, meaning that SEO techniques are always changing also. Even though there more than 200 variables in Google’s search ranking algorithm, Google has placed great significance in recent times on rich content, quality links, and a smooth mobile experience. Striving to focus on all Google’s search ranking variables will prove to be ineffective, but if you focus on prioritising the abovementioned variables in your SEO efforts, you will be ahead of the competition.
If you need any advice in how to properly execute any of the above SEO methods, don’t hesitate to connect with the digital marketing specialists at Internet Marketing Experts Mackay by calling 1300 595 013, or alternatively visit their website for more information: http://www.internetmarketingexpertsmackay.com.au