SEO’s strength comes from Quality Content
SEO is based upon a strong base of quality content, so is your Mackay company truly strong enough to succeed? Far too many places out there are producing content that isn’t worth the paper it is printed on (or rather the pixels it is displayed on …) and the internet is swamped with small businesses, like yours in Mackay, that just try to get some recognition, but annoy people instead. Every online marketer, Local business or even just internet user would like to have that one post or video go viral and let the Social Media Machine just create free attention – but the truth is it is a game of chance, and the most ideal plan that everyone can follow is to make constantly quality content for your fans to love, like and share.
There are a few Big Picture ideas that you will need to bear in mind when it comes to Content:
Relevant Content is Key.
Facebook is a rapid paced and constantly changing place, and so you need to ensure you reach people when it is going to be most effective. This means every thing must relate to you, your company, your audience and what you intend to achieve. When you post about something that your target market genuinely cares about you will see better response.
Content is not just words.
bear in mind that when we talk about content you should be thinking about Videos, Quotes, Pictures, Thoughts, Ideas, Questions, Slideshows, Animation, and Stats.
Top quality means posting content that follows the 3 E’s.
Make sure your Content can Entertain, Educate and Empower. You should keep these terms in mind when developing content. If you can continuously make posts that symbolize one of the Three E’s then you will be on the path to setting up a reputation for quality content.
If you are unsure on what your online or local Mackay audience will view as quality, then some of the simplest ways to figure it out is to carry out some research. Look at your competition or at other areas around your market to see what other company’s in Mackay post and what type of interaction they get. You should not be looking to copy them, but rather mimic the areas that work and make their success your own. When it comes down to it though, one of the quickest ways to know what your Viewers will respond to will be to just ask. Make a post or a survey that can engage with your audience to see what they want from you as a business and what they want to see on their Facebook wall. You may be shocked by what you find out. And so, if you have any questions, or simply really want to chat, call Internet Marketing Experts Mackay on 1300 595 013 or visit, www.internetmarketingexpertsMackay.com.au