SEO Tactics To Forget in 2018
In today’s competitive market of digitalisation and globalisation, it’s essential for companies to employ online strategies and techniques that strengthen their exposure to customers that are actively browsing for their products or services. Search Engines are without a doubt the most influential programs that will impact your online visibility, and thus your website traffic, conversion rates, and inevitably success. Search Engine Optimisation (SEO), therefore, is used frequently by most websites to heighten their Search Engine rankings, otherwise known as ‘Search Engine Results Pages’ (SERPs).
SEO can be an excellent investment that will grow your exposure and conversion rates, or if used inaccurately, can tarnish your rankings and visibility, thus having the opposite effect. The issue with SEO is that its algorithm is endlessly changing, and most website owners don’t keep up to date with the most updated SEO trends. SEO tactics that worked in 2017 may not necessarily be effective this year, and prominent SEO tactics from five years ago may result in your website being penalised today.
As opposed to focusing on the top SEO techniques that website owners should be investing in, we’re instead going to delve into the top SEO tactics that will actually penalise your website and therefore should be totally forgotten in 2018.
- Keyword Stuffing
Keyword stuffing is a normal mistake that many website owners make in an attempt to enhance their SERP results. Keyword stuffing is essentially the same as it sounds – adding as many keywords/phrases to a websites content or meta tags in any way possible. Search Engine spiders or crawlers can promptly establish how many times a keyword has been utilised and will penalise websites for unnecessary keyword stuffing. As an alternative to keyword stuffing, website owners should centralise their efforts on the sub-topics and related information behind the keywords/phrases themselves.
- Aggressive Link Building
Link building has been an SEO tactic since the beginning of SEO, and its success as an SEO tactic has changed rather quickly since then. While link building is still amongst the top three SEO tactics in 2018, aggressive link building will undoubtedly result in your website being penalised. Google weighs links highly as a ranking indicator due to the fact that links are a public recommendation which corresponds with valuable information on a website.
Aggressive link building occurs where links are gathered in a synthetic way. Examples of this is where links are situated in poor link directories, purchasing links, link schemes, and other spammy tactics. This SEO tactic will lead to penalties for a website and should be abdicated, instead being substituted with a link building strategy that is more user-focused and marketing based.
- Excessive Internal Links
One obsolete SEO tactic that lots of folks still regard to be effective is excessive internal links. There is a general misconception where websites that contain a large amount of links to other pages within the website will improve their SERP results. The motive in doing this is to boost a website’s backlink profile. This is definitely not accurate, as excessive internal links within your website will do more damage than good.
- Not Identifying Technical Issues
The backend of a website plays a pivotal role in SEO, so it’s important not only to identify any technical problems that may harm your SERP rankings, but also keep up to date with the latest best practices. For instance, Google has just published an update regarding SSL encryption, so if a website doesn’t satisfy this update now, it will be penalised. The most common technical issues that affect most websites today are:
Slow loading page times
Unintentional blocked pages
- Not Optimising Images
One of the most ignored SEO technique that will assist your SERP rankings relate to the images within a website. Optimising your website for image search is a superb way to strengthen your SEO, and this can be done primarily with the image filename and alt attribute. As an example, as opposed to supplying an image with a filename of home1.jpg, website owners should instead aim to use a keyword that characterises the image. Additionally, a basic mistake with images is keyword stuffing the alt attribute.
There’s no doubt that a reliable SEO strategy will improve a website’s SERP rankings and exposure, however due to many websites abusing SEO techniques in years gone by, Search Engine’s SEO algorithms are regularly changing and it’s pivotal to keep up with these changes to thrive in today’s online marketplace. If you need any advice with your SEO strategy, or simply haven’t updated your strategy in the last several years, speak with Internet Marketing Experts Mackay on 1300 595 013, or visit our website for more information: http://www.internetmarketingexpertsmackay.com.au