SEO Company Mackay – Beware the SEO Traps.
SEO Agencies in Mackay may all appear the very same, but if you get enough awareness you can protect yourself from falling into traps.
Many years ago when I was learning the worth of SEO, I paid about $1,500 monthly to one of the country’s best Online Marketing Companies. This particular company was well known in the media as one of the fastest growing businesses in the country. A real success story. After about 3-4 months they had my website ranking very high on the first page of Google, all over a range of keywords. I was excited and money started to come in every day from online sales. I remember asking the owner of the business one day what would happen if I ceased paying the $1,500 per month. He replied, then you would revert to page 5 of Google and that would be the end for you. Not knowing too much at the time I remember feeling very uncomfortable about that idea, but the money was rolling is so hey, what was the concern? And I am sure that many Mackay business would certainly have done the same thing.
One day I will certainly never forget I did my typical keyword search and my website was gone. I was no longer ranked 1st or 2nd – I was gone. In horror I clicked to page 2 and still nothing, then page 3, nothing. By then it felt like all the blood had left my body and I was in a state of shock. I don’t remember what page the website was on but it was awful. In a state of panic I called my SEO Company and asked what the hell had gone on. They mentioned some form of a Google update and all their websites had lost rankings. Naturally, it wasn’t too much longer after that I stopped paying $1,500 per month to be on page 4. I felt I could handle that page on my own.
For those of you from Mackay that know a bit about the history of SEO, my website had been subject to a major Penguin update and my agency, who are no more in business, had simply bought spammy links and bought traffic. It worked well for some time. They built a multi-million dollar business around it, but when Google altered the algorithm that was the end of that.
Even as a CEO of an SEO Company working for Mackay, I am a fervent believer that if you must know the basic principles of SEO if you want to run a successful business. Yes you may see an SEO Company, but if you physically don’t understand the basics or penalties and Google updates, then you may fall into a trap and be at the mercy of a dodgy agency that uses second-rate and outdated techniques. Even if you 100 % outsource your online marketing you still have to know what’s going on. Never lose sight of that it’s your small business, your livelihood.
With that in mind, here are some questions for you to ask when trying to find a Mackay SEO Company.
- Does the SEO firm have the ability to do all aspects of web design and coding?
- Will they also study your competitors’ sites and businesses to establish which sites in your industry are doing well and why?
- Does the SEO firm have content writers in-house?
- Does the SEO firm have a link strategy for your site?
- Does the SEO firm handle your social media strategy?
- Do they incorporate AdWords/Pay Per Click (PPC) management as a part of their plan?
- Is the SEO firm seeking to understand your sales technique?
- How do they deal with reporting and communication?
- Do they advise you quick-fix promises?
If you are looking out for a few suggestions and pieces of advice that will really help you to save some effort, time, and even a bit of money when it comes to choosing an SEO Company, then give us a call and we will answer every one of your questions. Contact Internet Marketing Experts Mackay on 1300 595 013 or visit, www.internetmarketingexpertsMackay.com.au.