Digital Marketing Mackay – Are You Making Money from your efforts?
Digital Marketing in Mackay are necessary when it comes down to results – so ask yourself now, are you actually making money from your business because of your SEO? If you aren’t then you might need to start considering an SEO service for your Mackay business. But for now, I would like to talk to you about a few things. Over the years I have gone through all sorts of phases when it comes to the statistics that measure a particular website’s productivity. The data is essential; in fact, it’s critical. Split-testing projects or even websites are also essential. There is, however, one metric that surpasses all others when it involves measuring your website’s results and that is whether you are really earning money or not. I know it sounds obvious, but in some cases it’s not your online strategy that is failing – it’s your product or service, your sales process, or your business model.
The leading SEO on earth can’t fix these sorts of problem, but a simple AdWords project can help your Mackay company in this system. So let’s take a heath retreat in Mackay that is just beginning with an AdWords Campaign– they are doing so because it will help to show them key areas of their business and spare them vast amounts of money, and years of wasted SEO efforts by starting small. During a 2 week campaign, the Mackay heath retreat owners will discover two simple things in those two weeks that will form their SEO strategy for a long time to come.
- They find out the keyword phrase that matters easily the most for them is ‘Weekend Health Retreats’.
- They know that the ad that worked best from the range of ads they used was ‘Special Offer – Weekend Retreat from $495 call 1300 421 4351300 421 435’.
From just looking at this simple data, they learn a great deal of about what appeals to their potential customers. From the keywords they know what to concentrate on. From the Display Ad in AdWords they know a simple call to action on the home page with the words ‘special offer’ and a price is powerful with their Mackay target audience.
They alter their home page to demonstrate that sort of feedback and in two quick weeks they are without a doubt on their way to having their website make money. They discontinued some of their design ideas on the home page to make way for a simple call to action, and all of a sudden bookings started coming in.
-Remember that most people, even if they buy from your webpage, don’t have very much time. Don’t make people look for how to order from your site; it will cost you.
This simple instance demonstrates how determining what is taking place is so powerful for you as a website owner. Don’t only concentrate on traffic; web traffic won’t pay the bills. Focus on making sales.
At the end of the day, this is your foremost metric when it relates to your success and SEO – all of the others will feed into your sales and this progress. So my greatest piece of guidance is to start discovering what you can, go get a book, look online, read some blogs and just make an effort and understand a number of the complexities of metrics and SEO. But once you start to feel that there are some parts that are beyond you, or you want to give your SEO campaign an extra kick, then perhaps consider approaching an SEO firm. Always shop around and make sure you understand what each SEO service has to offer. Don’t forget my company on your list! simply call Internet Marketing Experts Mackay on 1300 595 013 or visit, www.internetmarketingexpertsMackay.com.au