An SEO Quick Fix Guide You Can Do TODAY
SEO is considered by many to be a magical creature with extraordinary powers. Understanding clearly how SEO works and all the different ways to improve your website’s SEO score can be quite difficult and time-consuming. Despite this, it is a significant component of any online marketing plan and will ultimately make or break a firm in some sectors. Many industry experts consider SEO to be one of the most beneficial forms of advertising, so regularly improving your SEO should be a priority if you wish to increase your website visits and income.
It’s very tough to keep up to date with SEO best practices and standards as they change on a regular basis, so it’s often encouraged that you seek professional advice regarding your SEO and internet marketing strategy. Despite this, there are some quick and easy ways that you can improve your SEO, even with even a basic level of IT understanding, so here is a quick guide on some basic ways to improve your SEO today.
Content is King
When it involves SEO, content is king. So, ensure you have high-quality, well-written and unique content that is relevant for your target market. Updating your content on a regular basis is also critical so don’t leave your content stagnant for years because there’s no need to update it. Incorporating a blog into your website is always effective for SEO because new content is often being added and search engines love spotting new content and will increase your rankings if this happens commonly.
Make sure You Have a Flat Website Architecture
Your website architecture is fundamentally the organisation of all the specific webpages on your website. A considerable component of SEO involves how user-friendly your website is, i.e. how easy users can navigate your website to find the info they’re looking for. It’s important that your website architecture is as ‘flat’ as possible because this will make it more user-friendly for visitors and search engines will recognise this and consequently improve your SEO score. Having a ‘flat’ website means that you aren’t burying web pages within web pages. A good guideline is to ensure that your most important web pages are no more than three links from the homepage. If your website isn’t flat, then you can simply fix this by adding extra navigation menus or additional internal links.
Make sure You Have Accurate Meta Titles and Meta Descriptions
Meta titles and descriptions are significant components of your website’s content. Each of your web pages will have a meta title and meta description that is utilised by search engines to understand the content of each web page in determining the relevancy to a user’s search. Always remember, Google wants each user to have the best experience as possible, so it wants to rank the most relevant websites the highest.
Meta titles gives the user a short insight into the content of each web page to ensure it is relevant. Each meta title should incorporate a primary and secondary keyword that is suitable for that webpage, alongside your brand name. The format looks like this: Primary Keyword – Secondary Keyword | Brand Name. It should also be no more than 60 characters, or Google will truncate your meta title which looks untidy and unprofessional. Having high-quality and relevant meta titles are fundamental in optimising your web pages for SEO.
Meta descriptions are basically brief outlines of the content of the web page. Whilst meta descriptions don’t exclusively influence ranking algorithms, they are still important as search engines will often times use the summary in search results snippets when they believe a web page’s meta description effectively portrays the content of the web page. Unique and accurate meta descriptions involving keywords will help improve your click-through rates (CTR’s) and website visitors, which will effectively lead to increased revenue. Meta descriptions should typically be between 150 and 160 characters in length.
Ensure You Have a Clean URL Structure
A URL is a ‘Uniform Resource Locator’, or your website address, so it makes sense that your URL structure should be as straightforward and clean as possible. There should no nonessential strings or parameters including key phrases in any of your URL’s. You can likely identify with this if you’ve ever clicked an extraordinarily long hyperlink. If so, then you’ll most probably agree that they look disorganised and unprofessional. If you’ve built your website using WordPress, then it will automatically generate a simple and clean URL structure for you, so you don’t need to stress over it!
On the contrary, if you’re utilising another website platform and you already have an established website, it’s best to seek professional advice in relation to changing your URL structure because doing this means that you’ll lose all your links, and subsequently your SEO value. Digital marketing specialists will be able to change your URL structure and minimise the effect on your SEO score. If you find yourself in this position, then speak with the team at Internet Marketing Experts Mackay on 1300 595 013 or visit their website: http://www.internetmarketingexpertsmackay.com.au