SEO Advertising Mackay – What will 2016 hold for local small business?
SEO Advertising in Mackay is a perplexing task, and as we enter 2016, people are in a mentality where they reflect back on the year that was 2015, and try and find out what life holds in store for them next. This is of course, challenging. You can never ever find out what is around the bend, but if you figure out the vital parts of the past and look for patterns you can get a better understanding. This is especially true for SEO. I wish to try and point out to you several of the major news that have been coming out in 2015 throughout the Mackay SEO sector and the globe. From this with any luck together we can try and figure out where to focus our efforts, this will be especially helpful if you are a local Mackay business.
This is the largest developing trend and it is going to keep increasing in importance. This means that if you are an Mackay business and you are looking for local customers, then this is fantastic. Starting with the changes from Google Pigeon, we saw an emerging trend that local Mackay searches were in fact ranking higher than business with national company headquaters, or even places on the other side of town. Why? Because with local searches people want to know what is near them! In 2016 this is going to grow even more taking into consideration the recent Google search quality ratings guidelines http://static.googleusercontent.com/media/www.google.com/en//insidesearch/howsearchworks/assets/searchqualityevaluatorguidelines.pdf and also thinking about the My Business API as well as other things Google has been up to in 2015 will likely prove that they are spending more time and weighting into local search powers. So with that in mind, there are a few technological areas that will be appearing even more in 2016, so keep an eye out for them to help with your local search efforts.
Local-boosting tech trends
There are a few technology areas which are quickly growing overseas and are starting to emerge in Australia and it won’t be very long before they gain popularity in Mackay.
Society is getting more and more used to having around less money and slimmer wallets. Particularly with the worldwide sweep (or swipe) of PayWave or PayPass over the past few years and other quick ‘contactless’ paying technologies we are moving towards mobile wallets. This will mean 2 points for a local Mackay business. 1– you ought to be observing growing trends, and ensure you have the ability to actually let people pay– for example, if you are yet to get a PayWave or RFID reader for your ship, then get one. And 2– you can start taking advantage of the mobile nature of paying. This means advertising and marketing, coupons and other fantastic deals that you can send out to people on their phones and therefore directly into their wallets.
Beacons are a little something that has had growing use overseas and we are discovering them locally now too, but they are essentially other ways of getting promotions to people locally. It works through Bluetooth, and even a free Wi-Fi, and it simply provides information or a discount to people who link or sign up to the Beacon. This means that customers at your Mackay store, or even roaming past the area will be given more incentive to actually enter the store and make a purchase. It’s an ingenious promotion tool that will continue to grow in 2016, but I wouldn’t be surprised if technology and innovation changes this even further throughout the year.
We also will see even greater use of apps. such as Snapchat and Periscope for avant garde ways such as advertising. This has been seen in America with national campaigns run by Dunkin’ Donuts and Taco Bell making use of these apps. It is incredible how individuals can keep reinventing ways to get their business out there, and the same may possibly be done for your local company in Mackay. Be creative and even searching for what other people have done, especially when it comes to social media– if you see a little something you like, take note of it and find a way to integrate a related idea into you own strategy.
My last pieces of parting advice– and these are things that you can do right now, today– would be to sign up to a new Social Media account. Facebook, Google +, Instagram, Pinterest. Pick one you don’t have for your company yet and start a new campaign to reach a new audience. As you reach new people, you will grow your credibility at a local Mackay level, and also boost your authority and possibly even become an useful resource for people. This all goes to your local SEO efforts which are key in 2016. So you will possibly observe that the future actually looks good for Local businesses with patterns and technology promoting even greater interaction at a ‘community’ level. This is great for Mackay businesses, and so I hope that you are as thrilled as I am. Keeping that in mind, if you are looking for more SEO advice, or are planning to enhance your SEO efforts, then contact Internet Marketing Experts Mackay on 1300 595 013 or visit, www.internetmarketingexpertsMackay.com.au.