Online Marketing

Top Benefits of Pay-Per-Click (PPC) Advertising

There is a plethora of online marketing techniques that can help websites in raising their traffic, brand awareness, and conversion rates. Among the best online marketing approaches is Search Engine Optimisation (SEO), where the objective is to optimise your website for Search Engines, both on-page and off-page, to enhance your organic search results listings. Whilst SEO has proved to be very effective, it takes a decent level of knowledge, time, and money to see fruition.

 

But what if you would like to see results without delay? Regardless of whether your website has just been published or you’re a small business that simply can’t contend with the marketing budgets of nationwide competitors, Pay-Per-Click (PPC) advertising is a reliable tool that can assist you by positioning your ads in front of users who are actively looking for your products or services.

 

In summary, PPC is an advertising model used to boost traffic to websites. Website owners develop ad campaigns with particular targeting metrics and effectively pay Search Engines every time their ad is clicked. PPC ads are usually created through Google AdWords or Bing Ads and are situated at the top of SERP listings before any organic results. The rewards that many websites receive from this sort of advertising is invaluable, so here are the top advantages of PPC advertising for your enterprise.

 

Measurable Results

One of the top benefits of PPC advertising is the opportunity to assess and monitor your results in real-time. Whether you set your daily budget to $3 or $30, there are a collection of high level performance indicators that can be quantified, such as impressions, clicks, cost-per-click, conversions, and ROI among others. These metrics makes it possible for website owners to immediately evaluate the effectiveness of their campaigns and quickly make alterations where required to boost performance. Unlike other advertising avenues, PPC allows you the freedom to customise and track metrics in each campaign and monitor success depending on your advertising targets.

 

Fast Entry

PPC makes it possible for any type of organisation to start their advertising efforts quickly and easily, without introducing too much risk with the capacity to arrange a maximum daily budget. Even though SEO is a very successful strategy, it commonly takes many months to notice results so if you’re a new firm that needs to escalate traffic and brand awareness immediately, PPC is ideal for you. Developing ad campaigns is all done from the PPC platform, allowing websites to cast a wide net to gain new leads and customers by showcasing ads at the top of SERP listings.

 

Highly Targeted Traffic

PPC advertising makes it possible for you to customise your campaigns so they only display to highly targeted customers. Google AdWords allows you to target customers based upon keywords, location, interests, and the times and days you want to display them, empowering websites to spend their advertising budget only on their niche market. Websites can then assess the metrics that were used in conversions and revamp their future campaigns according to this feedback. Advertisers frequently take a multi-layered approach to start with and narrow down the specific metrics of a campaign that works best for their precise target market.

 

Valuable Data

Being able to export the results of an advertising campaign and assess various metrics provides websites with valuable data which can be utilised in other marketing networks. In addition to this, websites can rapidly find impression, click, and conversion data for each keyword or phrase used in their ad campaigns which dramatically assists in their SEO endeavours. PPC also allows websites to explore data about their comptetition by employing 3rd party tools like SpyFy and KeywordSpy, allowing them to establish a profile of their competition and what market share is accessible.

 

As you can see, PPC is a compelling marketing tool that is ideal for all types of companies. Not only are advertisers in complete control of their budget, target audience, and ad campaigns, the data obtained from real-time results offers invaluable feedback to enhance future marketing efforts. The best aspect of PPC advertising is that there is hardly any risk involved with set daily budgets, so why not give it a go today?

 

If you require any advice in designing your PPC ad campaigns, talk with Internet Marketing Experts Mackay on 1300 595 013, or visit our website for further information: http://www.internetmarketingexpertsmackay.com.au

This Is Why Your Content Marketing Isn’t Working (And Ways To Fix It!)

In today’s extreme landscape of online marketing, there’s no question that content is king. Content is pretty much everywhere and individuals love consuming it! It should come as no surprise that content is at the centre of nearly all marketing tactics, with roughly 94% of small businesses directing their efforts on content marketing. Having said that, with nearly every businesses now honing their marketing campaigns on content, it’s becoming ever more challenging to stand out from the crowd and make your content marketing stimulating and effective.

 

Have you attempted content marketing only to discover that you’re not getting the intended results? Well, you’re most likely one of many businesses that are in the same boat. Don’t lose faith though, there’s no question that content marketing is one of the most effective ways of expanding your customer base. So, here are four reasons why your content marketing might not be performing and most importantly, the best way to fix them!

 

  1. You don’t have a strategy

 

Just like any investment, if you don’t have a strategy and assigned KPIs to quantify results, how can you possibly improve? Putting up blogs and sending tweets are terrific, but if you don’t have any aspirations then you’re just aiming in the dark. For you to produce stimulating content that followers will engage with, you must have a clearly-defined strategy that should align with your business objectives.

 

Regardless of whether you wish to increase brand awareness, website traffic, or conversion rates, your strategy should incorporate KPIs coupled with short-term and long-term goals. These marketing goals should complement your business goals so you have a clear understanding of your target market, the purpose of your content, and the kind of content that will work best for you.

 

  1. Your content is not original

 

With the massive number of online business nowadays, it’s imperative that your content is distinct from others. Too many businesses will develop content without exploring the competition and subsequently develop content that just gets lost in the crowd. Your content should be captivating, amusing, and most importantly, offer value to visitors by offering solutions to usual pain-points in your niche. Alongside this, different types of content suit different communication methods, so think about the best ways you can achieve this, either through infographics, videos, diagrams, or even just thought-provoking or entertaining text.

 

  1. You don’t advertise your content

 

One of the biggest errors that small businesses make with their content marketing is that they don’t actually market it! Even if you’ve constructed the most ground-breaking article the world has ever seen, who will read it if they don’t know it exists? For you to triumph with your content marketing, it’s crucial that you promote your content through all available avenues, including:

 

Social media (Facebook, Twitter, Reddit, Google+).

Email newsletters.

Adding internal links to your blog post.

Pitching to influencers and bloggers in your sector.

Proposing it as a guest post to bloggers in your sector.

Including links to your content when commenting on other blogs and forums.

 

  1. Your content is not search engine friendly.

 

Content makes up a considerable portion of your SEO, so it’s vital that your content is SEO friendly and never use black hat tactics to try to improve results. Keyword stuffing is a typical mistake that companies will make in their content creation, in conjunction with duplicate content, using the wrong keywords, and not optimising their meta tags.

 

Do some research to discover the most suitable keywords that your viewers would use to find your content. Additionally, use meta tags to your advantage to entice more visitors to your blog. Search engines always intend to deliver the best content to users, so if your content is engaging then other sites will link to it, increasing the possibility of achieving more high-quality, reliable links from relevant businesses.

 

At the end of the day, there can be hundreds of reasons why your content marketing isn’t offering you the desired results, however these recommendations should encompass most of them. If you’re intending to invest in content marketing, you can’t do it half-heartedly. Do as much research as you can about your target audience, your competitors, and your keywords, and produce stimulating content that your users will naturally engage with.

 

If you’re about to give up on content marketing due to substandard results, connect with Internet Marketing Experts Mackay who will be able to point you in the right direction. Call 1300 595 013, or alternatively visit our website for further information: Internet Marketing Mackay

 

SEO Tactics To Forget in 2018

In today’s competitive market of digitalisation and globalisation, it’s essential for companies to employ online strategies and techniques that strengthen their exposure to customers that are actively browsing for their products or services. Search Engines are without a doubt the most influential programs that will impact your online visibility, and thus your website traffic, conversion rates, and inevitably success. Search Engine Optimisation (SEO), therefore, is used frequently by most websites to heighten their Search Engine rankings, otherwise known as ‘Search Engine Results Pages’ (SERPs).

 

SEO can be an excellent investment that will grow your exposure and conversion rates, or if used inaccurately, can tarnish your rankings and visibility, thus having the opposite effect. The issue with SEO is that its algorithm is endlessly changing, and most website owners don’t keep up to date with the most updated SEO trends. SEO tactics that worked in 2017 may not necessarily be effective this year, and prominent SEO tactics from five years ago may result in your website being penalised today.

 

As opposed to focusing on the top SEO techniques that website owners should be investing in, we’re instead going to delve into the top SEO tactics that will actually penalise your website and therefore should be totally forgotten in 2018.

 

  1. Keyword Stuffing

 

Keyword stuffing is a normal mistake that many website owners make in an attempt to enhance their SERP results. Keyword stuffing is essentially the same as it sounds – adding as many keywords/phrases to a websites content or meta tags in any way possible. Search Engine spiders or crawlers can promptly establish how many times a keyword has been utilised and will penalise websites for unnecessary keyword stuffing. As an alternative to keyword stuffing, website owners should centralise their efforts on the sub-topics and related information behind the keywords/phrases themselves.

 

  1. Aggressive Link Building

 

Link building has been an SEO tactic since the beginning of SEO, and its success as an SEO tactic has changed rather quickly since then. While link building is still amongst the top three SEO tactics in 2018, aggressive link building will undoubtedly result in your website being penalised. Google weighs links highly as a ranking indicator due to the fact that links are a public recommendation which corresponds with valuable information on a website.

 

Aggressive link building occurs where links are gathered in a synthetic way. Examples of this is where links are situated in poor link directories, purchasing links, link schemes, and other spammy tactics. This SEO tactic will lead to penalties for a website and should be abdicated, instead being substituted with a link building strategy that is more user-focused and marketing based.

 

  1. Excessive Internal Links

 

One obsolete SEO tactic that lots of folks still regard to be effective is excessive internal links. There is a general misconception where websites that contain a large amount of links to other pages within the website will improve their SERP results. The motive in doing this is to boost a website’s backlink profile. This is definitely not accurate, as excessive internal links within your website will do more damage than good.

 

  1. Not Identifying Technical Issues

 

The backend of a website plays a pivotal role in SEO, so it’s important not only to identify any technical problems that may harm your SERP rankings, but also keep up to date with the latest best practices. For instance, Google has just published an update regarding SSL encryption, so if a website doesn’t satisfy this update now, it will be penalised. The most common technical issues that affect most websites today are:

 

Slow loading page times

Mobile errors

Duplicate content

Improper redirects

Unintentional blocked pages

 

  1. Not Optimising Images

 

One of the most ignored SEO technique that will assist your SERP rankings relate to the images within a website. Optimising your website for image search is a superb way to strengthen your SEO, and this can be done primarily with the image filename and alt attribute. As an example, as opposed to supplying an image with a filename of home1.jpg, website owners should instead aim to use a keyword that characterises the image. Additionally, a basic mistake with images is keyword stuffing the alt attribute.

 

There’s no doubt that a reliable SEO strategy will improve a website’s SERP rankings and exposure, however due to many websites abusing SEO techniques in years gone by, Search Engine’s SEO algorithms are regularly changing and it’s pivotal to keep up with these changes to thrive in today’s online marketplace. If you need any advice with your SEO strategy, or simply haven’t updated your strategy in the last several years, speak with Internet Marketing Experts Mackay on 1300 595 013, or visit our website for more information: http://www.internetmarketingexpertsmackay.com.au

 

An Idiots Guide To Twitter – What To Know and Be Aware Of

Are you new to social media and want to learn the basics of one of the coolest platforms in the world? Well, you’ve come to the right place! Twitter is a social networking service where close to 330 million users connect with each other through brief messages of up 280 characters. At this point there’s almost 6,000 tweets being sent through the web every second, ranging from basic text messages to images, gifs, memes, videos, and much more. Twitter is one of the most praised social networking platforms and is very different to other social media giants like Facebook and Instagram.

Twitter is a platform where people exchange an assortment of information; from politics, jokes, news, or just general thoughts about obscure topics! Instead of having a circle of friends like Facebook, Twitter is based on followers (not specifically friends) so not only can you interact with friends, but also your favourite journalists, politicians, and sport stars alike. Everything you submit on Twitter is accessible publicly for everyone to find, but don’t stress, you can quickly modify your preferences to private if you prefer to.

 

The initial step in understanding Twitter is to understand the basic terms and lingo used. The following lists the most conventional vernacular:

Tweet – A 280-character message

Retweet (RT) – Sharing a tweet created by another user

Feed – The list of tweets you’ll find on your homepage from people that you choose to follow

Handle – Your username

Mention (@) – A way of referencing other members in a tweet (e.g. @EAGames). Any user mentioned in a tweet is informed, being a simple way to engage with other members publicly

Direct Message (DM) – A private message (280 characters) sent to another user. You can either decide to accept DM’s from all members or just users that you follow

Hashtag (#) – A keyword or phrase used to describe a topic or theme in a conversation (e.g. #Vegans). You can find tweets from all users that mention a specific hashtag by clicking the hashtag itself.

Creating an Account

Creating an account is simple and easy, just download the app or head to www.twitter.com and click the signup tab. The full name you insert will be your display name, but this can be changed as often as you want. Decide on a username (or handle) so users can mention you by typing the @ symbol before your username. After you’ve typed in your telephone number for validation purposes, chosen an avatar, and penned a quick bio about yourself so others can see your hobbies and interests, you’re all set to go!

Joining the Twitterverse

As stated earlier, Twitter isn’t about friending, it’s about following. Not only can you follow your friends, but also any other individuals of which you’re an admirer. Once you’ve subscribed, Twitter will present a helpful sort of setup wizard to help you get started, such as recommending some people that you might want to follow. You can grant Twitter permission to surf your contacts list to uncover any of your friends that are using Twitter. Following friends and other users is extremely easy, and once you’ve begun following certain users, Twitter will continue to offer suggestions for other users to follow based on the sorts of users you’re actively following. All the tweets of your followers will show in your Feed, so the more you follow, the more Tweets will appear in chronological order in your Feed.

Tweet Something

You can Tweet anything you like, so long as it abides by Twitters rules and guidelines (https://help.twitter.com/en/rules-and-policies/twitter-rules). This includes mentioning other users (@), promoting a topic or theme (#), or Retweeting other user’s comments (RT). Simply select the ‘Compose New Tweet’ button and you can Tweet text, videos, gifs, photos, images – a full range of different media that can be uploaded via your device. Keep in mind though, videos can only be up to 2 minutes and 20 seconds long, however photos and images do not count towards your character limit, which is pretty cool!

Once you’ve understood the basics of Twitter, the world is virtually at your fingertips! You can keep up to date with the latest trends, be the first to see viral posts, and socialise with your friends and favourite personalities in a simple and easy to use interface.

Once you’ve got started using Twitter, the rest will fall into place naturally, so why join the Twittersphere today? If you need any guidance with getting started on Twitter, simply speak to Internet Marketing Experts Mackay on 1300 595 013, or visit our website for additional information: Digital Marketing Mackay

 

What Are The Leading Organic SEO Ranking Factors For A Website?

 

If you’ve just constructed your first website and are interested in the ways in which you can enhance your organic search results, then you’re certainly on the path to success. SEO is one of the most useful marketing tools simply because it helps you to get your message in front of interested consumers that are directly seeking for your products or services.

 

The fact is, the answer isn’t very straightforward! Google’s search ranking algorithm is fundamentally its secret to success, so it’s remarkably convoluted and has over 200 variables that account for the listings in its Search Engine Results Pages (SERPs). The good news is, not all variables are crafted equally, so you can pay attention to the most important variables that will have the best effect on your SERP listings.

It’s important to appreciate that the weight of each variable is adjusted gradually, so Google will place more significance on specific variables in accordance with user behaviour and how Google believes it can maximise the user experience. Having said this, many of the leading organic SEO ranking variables have been in the same position for a few years now, so understanding these top variables can give you a better understanding of how you can optimise your organic search results to increase website traffic, customer engagement, and ultimately sales.

  1. Content

A great significance is put on content simply because Google wants to rank the most relevant websites on top of its search results listings. The recent Hummingbird update helps Google to understand a website’s content structure and how this content adds value to prospective consumers, so generating quality content set in a natural tone will be compensated with higher rankings. Including articles in your website such as descriptive tutorials, guides, and how-to’s is a fantastic start. In addition, the more content you have, the better it will rank in search results. SerpIQ (https://serpiq.com/) has studied the top 10 search results and found that the top positions contain content that is somewhere around 2,400 words in length.

  1. Backlinks

For over a decade now, backlinks have been one of the most important variables in SERP listings due to the fact that the more links there are to your website from reputable sources, the more trusted your website is perceived. The flip side of the coin is true as well though, so be careful not to generate links on spammy or uncredible websites or your rankings will decrease! Matt Cutts (https://www.youtube.com/watch?v=iC5FDzUh0P4) from Google reveals that backlinks will lose value eventually as Google seeks out new ways to evaluate websites, but for the time being, link building is still the best gauge of relevancy and authority.

  1. Mobile Optimisation

With more users now browsing from mobile devices than computers, there has been a significant shift towards optimising your website for mobile devices. Google is already experimenting with mobile-first indexing, which suggests that Google’s index will soon crawl the mobile version of a website as opposed to the desktop version. If your website isn’t presently mobile-friendly, you better make a start but beware not to publish it until it’s 100% complete or you may be penalised. Page loading speed is a vital factor for mobile optimisation, so aspire to have mobile pages loaded within 2 seconds to guarantee your website is genuinely ‘mobile-friendly’.

  1. Other Technical Elements

There are lots of other technical factors that will drastically affect your SERP listings, such as security, headings, anchor text, and interstitials. There is a strong correlation between high ranking websites and those that are SSL encrypted (HTTPS), and this is very quick to install if you haven’t already done so. Additionally, make sure your landing pages have a H1 or H2 heading in the source code, as this has been found to associate with higher rankings. Other elements such diverse and organic backlink anchor text and less on-page ads and pop-ups will also enhance your organic search results listings.

  1. Keeping up to date

Google’s search ranking algorithm is constantly adjusting, meaning that SEO techniques are always changing also. Even though there more than 200 variables in Google’s search ranking algorithm, Google has placed great significance in recent times on rich content, quality links, and a smooth mobile experience. Striving to focus on all Google’s search ranking variables will prove to be ineffective, but if you focus on prioritising the abovementioned variables in your SEO efforts, you will be ahead of the competition.

If you need any advice in how to properly execute any of the above SEO methods, don’t hesitate to connect with the digital marketing specialists at Internet Marketing Experts Mackay by calling 1300 595 013, or alternatively visit their website for more information: http://www.internetmarketingexpertsmackay.com.au