Articles (Page 3)

How To Recover From A Social Media Fail

Internet Marketing Experts Mackay

There’s no question that social media is a significant ingredient of online marketing strategies for many businesses. Having over one billion users on Facebook alone provides remarkable opportunities for business in a variety of different ways. Certainly, advertising is the largest opportunity for businesses, but there’s also a great opportunity for businesses to connect with their customers on a personal level through various social media platforms. Customers can convey all their feedback via a company’s social media account; the good, the bad, and the ugly. So naturally, there’s going to be loads of social media fails when businesses reply to customer’s feedback online.

 

The issue here is that whatever you publish on the internet, stays on the internet, so it’s vital that a sufficient amount of time is invested in presenting accurate and fitting responses to customers via social media. At the same time though, there’s often going to be some newsworthy controversy. If social media fails aren’t governed suitably, they can significantly damage a brand’s image and can even put a business into crisis mode in a few minutes. So here’s a quick guide of how your company can bounce back from social media blunders with minimal damage to your brand and credibility.

 

Have a sense of humour

 

When harmless social media blunders happen, making a joke of the scenario by using some quick wit is one of the best remedies. Most of the time, shedding some humour so everyone has a laugh is the internet version of almost tripping on the sidewalk and turning it into a dance recital. In fact, Facebook’s algorithm rewards posts that encounter high volumes of interactions, including likes, comments and replies, so it’s possible to convert a simple blunder into greater exposure and a wider target audience, all from a simple mistake!

 

Take action immediately

 

No matter what the type of social media blunder, the faster you act, the better your result will be. In today’s digital world, controversial news spreads like wildfire, so it’s crucial that you confess your mistake, genuinely apologise then clearly explain the next steps you will be taking to fix the situation. Just ignoring the mistake can have destructive implications and the longer it takes you to react, the more momentum your social media blunder will be gaining and the harder it will be to solve.

 

Be honest

 

It’s vital that you are honest about your social media fail and the steps you’re taking to remedy the problem. There’s no point arguing with your customers if you’re the one who has made the error! If you deliberately lie about the length of time it will take for your servers to be back online or how long before new stock arrives, it’s only going to damage your brand and reputation by further irritating your customers. However, if you are honest, your customers may not be happy but they’ll appreciate the fact that you’re not making yet another mistake! These days, honesty is refreshing and lies only magnify which can possibly turn your blunder into a disaster.

 

Keep moving forward

 

Social media blunders, even crises, doesn’t define a brand so once you’ve resolved the situation as best you can, keep moving forward with business as usual. As long as you’ve taken a professional approach and you learn from your mistake, acting like it’s water off a duck’s back is significantly better than dwelling on the situation. You’ll ought to put procedures in place to reduce the likelihood of such blunders arising again, and this will only improve your social media team with more experience. Social media fails are like a wake-up call, and in some situations, you may discover ways to improve your product’s or brand’s image because of your blunder. But whatever you do, don’t shy away from your social media’s initiatives. There’ll always be another company’s social media fail to speak about tomorrow!

 

Social media is a powerful force in today’s society and businesses are capitalising on the numerous opportunities it presents. Having the ability to communicate with your customers on a personal level is spectacular, and you must be prepared for social media blunders because they will materialise at some time or another. This article highlights some key ways to recover from social media blunders, including using humour, reacting fast, being honest and moving forward with business. If you find yourself in a deep social media crisis and you need assistance before things get out of hand, talk with digital marketing professionals who will be able to assist you quickly and effectively. Contact the team at Internet Marketing Experts Mackay on 1300 595 013 or visit their website: http://www.internetmarketingexpertsmackay.com.au

 

An SEO Quick Fix Guide You Can Do TODAY

Internet Marketing Experts Mackay

SEO is considered by many to be a magical creature with extraordinary powers. Understanding clearly how SEO works and all the different ways to improve your website’s SEO score can be quite difficult and time-consuming. Despite this, it is a significant component of any online marketing plan and will ultimately make or break a firm in some sectors. Many industry experts consider SEO to be one of the most beneficial forms of advertising, so regularly improving your SEO should be a priority if you wish to increase your website visits and income.

 

It’s very tough to keep up to date with SEO best practices and standards as they change on a regular basis, so it’s often encouraged that you seek professional advice regarding your SEO and internet marketing strategy. Despite this, there are some quick and easy ways that you can improve your SEO, even with even a basic level of IT understanding, so here is a quick guide on some basic ways to improve your SEO today.

 

Content is King

 

When it involves SEO, content is king. So, ensure you have high-quality, well-written and unique content that is relevant for your target market. Updating your content on a regular basis is also critical so don’t leave your content stagnant for years because there’s no need to update it. Incorporating a blog into your website is always effective for SEO because new content is often being added and search engines love spotting new content and will increase your rankings if this happens commonly.

 

Make sure You Have a Flat Website Architecture

 

Your website architecture is fundamentally the organisation of all the specific webpages on your website. A considerable component of SEO involves how user-friendly your website is, i.e. how easy users can navigate your website to find the info they’re looking for. It’s important that your website architecture is as ‘flat’ as possible because this will make it more user-friendly for visitors and search engines will recognise this and consequently improve your SEO score. Having a ‘flat’ website means that you aren’t burying web pages within web pages. A good guideline is to ensure that your most important web pages are no more than three links from the homepage. If your website isn’t flat, then you can simply fix this by adding extra navigation menus or additional internal links.

 

Make sure You Have Accurate Meta Titles and Meta Descriptions

 

Meta titles and descriptions are significant components of your website’s content. Each of your web pages will have a meta title and meta description that is utilised by search engines to understand the content of each web page in determining the relevancy to a user’s search. Always remember, Google wants each user to have the best experience as possible, so it wants to rank the most relevant websites the highest.

 

Meta titles gives the user a short insight into the content of each web page to ensure it is relevant. Each meta title should incorporate a primary and secondary keyword that is suitable for that webpage, alongside your brand name. The format looks like this: Primary Keyword – Secondary Keyword | Brand Name. It should also be no more than 60 characters, or Google will truncate your meta title which looks untidy and unprofessional. Having high-quality and relevant meta titles are fundamental in optimising your web pages for SEO.

 

Meta descriptions are basically brief outlines of the content of the web page. Whilst meta descriptions don’t exclusively influence ranking algorithms, they are still important as search engines will often times use the summary in search results snippets when they believe a web page’s meta description effectively portrays the content of the web page. Unique and accurate meta descriptions involving keywords will help improve your click-through rates (CTR’s) and website visitors, which will effectively lead to increased revenue. Meta descriptions should typically be between 150 and 160 characters in length.

 

Ensure You Have a Clean URL Structure

 

A URL is a ‘Uniform Resource Locator’, or your website address, so it makes sense that your URL structure should be as straightforward and clean as possible. There should no nonessential strings or parameters including key phrases in any of your URL’s. You can likely identify with this if you’ve ever clicked an extraordinarily long hyperlink. If so, then you’ll most probably agree that they look disorganised and unprofessional. If you’ve built your website using WordPress, then it will automatically generate a simple and clean URL structure for you, so you don’t need to stress over it!

 

On the contrary, if you’re utilising another website platform and you already have an established website, it’s best to seek professional advice in relation to changing your URL structure because doing this means that you’ll lose all your links, and subsequently your SEO value. Digital marketing specialists will be able to change your URL structure and minimise the effect on your SEO score. If you find yourself in this position, then speak with the team at Internet Marketing Experts Mackay on 1300 595 013 or visit their website: http://www.internetmarketingexpertsmackay.com.au

 

Why SEO Advertising Is Best For Your Business

Internet Marketing Experts Mackay

Search Engine Optimisation (SEO) has developed dramatically over last 10 years, even to the point where the phrase SEO is now confusing and commonly misinterpreted by many. Once upon a time, SEO advertising was considered to be an important element of a successful marketing plan for businesses of all sizes. Yet these days, the expression is so misconceived that the concept has been mainly devalued. Rather than driving more people to a website via organic traffic, a growing number of organisations are relying on paid advertising because it’s much easier and less time consuming.

 

This article will illustrate why SEO advertising is still the best marketing channel that can entice valuable leads and consumers to your company. Similar to any marketing strategy, SEO advertising is not a quick-fix but a timely process that generates greater visibility, web traffic, ROI, and generates credible insights into consumer behaviour.

 

  1. Increased Visibility and Traffic

 

An effective SEO strategy is tailored to increase the visibility of your website, consequently increasing the number of website visits and sales. If you’re positioned on the first page of Google search results, think of it as having a shop in the centre of George Street, except without the excessively high rent! What is better is that those consumers who visit your website are commonly well-informed, certified leads that are already searching for your products or services. The time and money it takes to convert these leads are therefore noticeably reduced.

 

  1. Measurable Results

 

A huge advantage for SEO advertising is that you can measure your results and have a better awareness of techniques to improve your marketing efforts. In traditional marketing, for instance, TV and radio, you simply cannot accurately measure the success of your marketing campaigns. SEO advertising enables businesses by providing helpful statistics such as click-through-rates, conversion rates, length of visits and location.

 

Along with this, your SEO investment will attract only targeted, qualified leads to your firm; individuals that are proactively searching for your products or services. TV and radio advertising might reach more consumers, but how many of those individuals are really interested in your products or services? With SEO advertising, less of your marketing budget is wasted and you can modify your campaigns accordinged to real-time feedback and results.

 

  1. Cost Efficient

 

A common argument against SEO marketing is that SEO advertising is pricy, however this is surely not the case. The fact of the matter is that compared with the costs of other kinds of online marketing such as Pay Per Click, social media marketing, or purchasing leads, SEO advertising supplies you with impressive ROI. Whilst PPC has the capacity to stimulate more revenue, your organic SEO remains the cornerstone of your online presence.

 

The question should actually be, can you afford to have weak SEO advertising? If customers are browsing for your brand online but they cannot find you, your rivals are triumphing and the continued consequences can be severely adverse.

 

  1. Search Engines are Becoming More Popular

 

A current investigation revealed that between 80 and 90% of customers will now examine online reviews prior to purchasing, whether online or in person. With this number only escalating with additional advances in technology, it won’t take long before everyone is shopping for products and services on the web.

 

Additionally, it is predicted that 2017 will be the year that traffic derived from mobile devices will surpass traditional desktop devices. This leads the way for additional SEO customisation, such as local search optimisation, that makes it even more convenient for clients to use. If your business doesn’t have an effective SEO advertising strategy, your customers will not be able to locate you using their desired means, and possible sales will certainly go to your competitors instead.

 

  1. Customer Insight

 

Thanks to Google, all web traffic is recorded and monitored. The information and metrics stemmed from this traffic provides organisations with credible information relating to their customer behaviour – the way they search, their keywords, the language they use, the type of device they use, as well as where they live. This data is incredibly useful because it allows firms to make knowledgeable decisions about their marketing techniques and strategies, both online and offline.

 

Now that you understand why SEO advertising is the best marketing approach, it is time to put your SEO strategy into action. Bear in mind that it can take a little bit of time to receive the results, so if you’d like to talk to a trusted SEO advertising agency who can help you with your marketing requirements, contact Internet Marketing Experts Mackay on 1300 595 013 or visit http://www.internetmarketingexpertsmackay.com.au

 

How To Write Great Content – Fast

Internet Marketing Experts Mackay

Blogging is one of the most useful SEO and online marketing techniques that an organization can use. The value of developing quality and insightful blogs regularly are largely underrated. Think about some of the following statistics:

 

Blogging yields 55% more website visitors

 

Blogging generates 97% more inbound links and 126% more leads

 

Blogging generates 434% more indexed pages in search engines

 

With all the SEO and online marketing benefits, there’s no surprise why there are so many online blogs these days. Creating meaningful content on a regular basis has come to be more invaluable than ever. So how do bloggers develop quality content quickly? This article strives to show you how.

 

Utilize Templates

 

There is virtually nothing worse than looking at a blank page and not having an idea where to start. One helpful solution to this plaguing problem is to use templates. There is a reason why competent online marketing and digital agencies use templates– because they work!

 

There’s only a handful of various blog types– How to, essay, review, interview, etc. Having a standard template for different blog types is a handy means to prevent hours of procrastination. Templates give you the structure for producing an article, enabling you to commence wherever you like. You really don’t have to devote hours developing intricate templates for each blog type. Just spend an hour tomorrow developing templates for every blog type and see how it works for you.

 

When new ideas strike, write them down!

 

Unquestionably, the most challenging component of writing is coming up with a good idea. Sitting down and trying to generate new ideas can be a distressing process. It is never simple to come up with ideas under pressure, but when you’re in the shower or laying in bed trying to sleep, they never seem to cease! It’s common for ideas to come at random times, so when they do, write them down. You do not need to keep a pen and paper in your bag always. There are several apps that are convenient and simple to use.

 

Apple Notes – for those with an iPhone, this is a built-in app that also synchronizes with your iMac.

 

Evernote – a reliable app that you can use on your phone or computer, which also synchronizes with both devices.

 

Springpad – If you prefer to use a variety of multimedia for instance, audio, video or picture notes, this application will be perfect for you.

 

Write in your own voice

 

One of the greatest secrets of proficient writers is to write in one’s own voice. Many writers make this basic error for many reasons– they may not be confident enough or they may feel a different voice appears to be more powerful. The fact of the matter is that each person has their own original style and tone.

 

When you try to write in somebody else’s voice, it just does not sound natural and takes a considerable amount of time to make it sound legitimate. Various writers may also try to twist or redefine their unique style, eager to sound more like their favourite writers. But this is merely swimming against the current. Search for your own voice, apply an appealing tone and you’ll write better content much faster.

 

Eliminate distractions

 

Writing takes a great deal of mind power, so it is easy to succumb to temptations such as Facebook, Twitter or TV every once in a while. Find a quiet place without distractions and you’ll be amazed at how much better and faster you will write. Distractions not only consume time, but they make it more challenging for you to begin writing again, creating an ineffective cycle that’s tough to break.

 

If you can’t avoid background noise like myself (wife and three kids at home), consider listening to some music that can help drown out the noise. Or take your work somewhere else, like a library or café, to make it a lot easier to concentrate.

 

Write the Introduction Last

 

My personal favourite recommendation is to write the intro last! The intro is frequently the most crucial and time-consuming component of the writing process. It introduces the ideas, arguments and direction of the remainder of the piece, so it is always beneficial to write it last. You may discover additional ideas when writing the majority of your article, so you can save a great deal of time editing by simply leaving the introduction to the end.

 

If you follow these steps, I’m positive you’ll discover that your writing quality and speed will improve substantially. Despite this, time pressures occasionally make it too troublesome for you to service a regular blog. In these cases, why not outsource to a digital agency or online marketing company? You’ll discover that the costs of doing this will be worth the SEO improvements. For a trusted and trusted digital agency who can help you with your writing demands, contact Internet Marketing Experts Mackay on 1300 595 013 or visit http://www.internetmarketingexpertsmackay.com.au

 

7 Tips to Boost your Social Media Presence for your Business

Internet Marketing Experts MackaySocial media has emerged as an unstoppable influence over the last ten years, and its energy must be funnelled for organisations to evolve in today’s market place. The worth of a tactical social media program is in contrast to just about any of the traditional marketing initiatives employed in the days gone by. Fancy it or not, social media has wonderful capabilities, so here are 7 social media marketing tips for your company.

 

  1. Create a social media marketing plan

 

Comparable to anything in business, it’s important to possess a very well considered plan before you commence. Listing the purposes and ambitions you really hope to acquire will offer you a clear direction of where you are going. Your plan has to be consistent; every post, like, comment, and reply you produce on social media should align with your overall social media marketing techniques.

 

Building a plan not only provides you direction, but it will even make it possible for you to prevent pricey problems. If you presently have a social media marketing plan, then perform frequent analysis to make certain you are carrying out your plan effectively. Recognizing where you want to go will likewise keep you on track and give you a clearer idea of how you’re currently going.

 

  1. Use visual media when possible

 

As social media has developed throughout the years, so has the strategies and techniques employed to most effectively interact with your audience. There is currently a shift to ‘visual social media’, where pictures are a great deal more efficient at conveying a message than words.

 

A research of Facebook ‘Likes’ identified that posts with pictures was given 47% more likes than written posts. Including a blend of visual media supported with word reinforcements has the leading success rates for audience activity.

 

Thus, when plausible, employ visuals to convey your message– pictures, images, videos, graphics, info-graphics, slideshows and animations.

 

  1. Use all social networks

 

Even though you might favor one social network to others, your target audience is engaging with every one of them. To make sure that you captivate with as many possible clients as possible, you need to get your message out over all networks. Some of the big social media sites are Facebook, Twitter, LinkedIn and Instagram. Bear in mind to likewise utilize the best material for the best social media platform. Pictures work much better on Instagram and insightful posts work better on LinkedIN and Facebook.

 

  1. Be active

 

A result of the large size of social networks, posts eventually become aged very fast. Popular posts are published around the globe pretty much instantly, so the older a post becomes, the less practical it will be. A good thought is to have numerous variations of the same post so you can sustain its performance for a lot longer. The newer your posts, the more impressions you will make, and the better your success rates will be.

 

  1. Format content to optimise each platform

 

Just because your content operates properly on one platform does not mean it will serve equally well on all of them. Specific networks are constructed for certain content, such as photos for Instagram and memes for Facebook. Although you may want to supply the same message, your posts will need to be modified for each platform to be sure you are connecting with all of your target audience personal inclinations.

 

  1. Use Management tools

 

Tools like HootSuite, Buffer, and Tweetdeck, enables you to handle a number of key platforms such as GooglePlus, Facebook, and Twitter, all at once. They additionally help you to add RSS feeds and link tracking. Virtually any social media marketer will discover that it’s hard to regularly be accessible to upload fresh and timely posts, so these tools permit you to schedule posts in the future, decreasing time commitments and enabling you to prioritise your work.

 

  1. Monitor your social media accounts

 

Although feedback is crucial for any business to develop and prosper, having your feedback available for millions of people to look at can be tricky. Individuals can state whatever they like relating to your firm or product, and irrespective of whether this may be beneficial or adverse, it’s necessary that you’re aware of what they’re saying. The way your company pays attention and interacts with your target market is what determines how your online presence is perceived by them. Overseeing your social media presence is a dynamic tool to obtain important insight into your consumers, competitors and influences.

 

Your social media management does not have to take up too much time and hard work while taking care of a business. It can be a simple process, but whenever there are more crucial things on your plate, it is time to call in the professionals. If you are searching for a social media company to really help you with your social media needs, get in touch with Internet Marketing Experts Mackay on 1300 595 013 or visit http://www.internetmarketingexpertsmackay.com.au