Online exposure is an important ingredient to any businesses strategy, however the digital environment is in a constant state of change so it’s obligatory to keep up with these changes to ensure your online exposure is optimised. Google releases between 500 and 600 updates every year, with the majority of them simply adjusting their secretive search ranking algorithm. With Google being such a commanding force in today’s online world, Search Engine Optimisation (SEO) has become increasingly important for businesses to enhance their website traffic, customer engagement, and ultimately their returns.
User behaviour is changing rapidly with new technology, so Google must keep an eye on these changes and revise their search algorithm respectively to ensure the user experience is as seamless as possible. If a website is going to blossom online, they too must stay on top of the changing trends in SEO. In truth, using out-of-date SEO methods can result in penalties that lower a website’s search engine results page (SERP) listings, so here we’ll unveil the top SEO trends to keep in mind for your website in 2018.
Lots of users are now choosing to utilise voice searches instead of standard keyboard searches, so this will surely be a top SEO trend in 2018. Voice searches are much faster and more convenient, which is why it isn’t surprising that 1 in 5 online searches stem from voice queries. If the current increase in voice searches continues at the same velocity, nearly half of all online searches will be carried out via speech by the year 2020!
What this indicates for websites is that they should start integrating more long-tailed keywords into their SEO strategy, specifically those with a natural conversational tone. As an example, if a website has a keyword phrase such as “best Sydney restaurants”, it could also be accompanied by a phrase such as “Where are the best Sydney restaurants near me?”
Link building has always been an important tool for SEO, and this will still be a central aspect in calculating SERP listings in 2018. Creating valuable links to credible websites is still the simplest way for Google to identify if a website is trusted, so adding value through quality links that helps you build an authority in your target niche is a reliable strategy.
Having said this, the trend towards link building is now more long-term, so having links from sites significant to your industry and referral traffic will be very valuable in the future.
Since 2015, online searches with mobile devices has surpassed that from computers and laptops, so Google has made it very clear that websites that are optimised for mobile devices will be ranked higher in SERP listings.
The reason that mobile optimisation is a top SEO trend for 2018 is because Google has stated that they are experimenting with mobile-first indexing, which clearly signifies that mobile optimisation will be prioritised in the forthcoming year. If your website hasn’t already been optimised for mobile devices, now is undoubtedly the time to start!
Accelerated Mobile Pages
Website loading speeds play a fundamental role in SERP listings, and Google’s search results algorithm will undeniably favour those with quicker speeds. In truth, Google has developed an open source project that assists websites to load pages faster on mobile devices. The project named ‘Accelerated Mobile Pages’ (AMP) allows individual web pages to load 4 times faster than normal pages, and uses only 10% of the data in doing so!
How To Work On SEO For Your Website in 2018
Even though customary SEO techniques like link building will still be effective in 2018, there are other emerging trends that Google is targeting in the future which may significantly change the practice of SEO. It’s clear that SEO is already changing to keep up with changes in user behaviour and to maximise the overall user experience. By recognising the latest SEO trends and employing strategies now, your website will be optimised and ready to enjoy targeted clients from higher SERP listings.
If you have any queries or concerns about how you can optimise your website to adapt to the latest SEO trends, get in contact with Internet Marketing Experts Mackay on 1300 595 013, or visit their website for further details: http://www.internetmarketingexpertsmackay.com.au