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Top SEO Trends In 2018

Internet Marketing Experts Mackay

 

Online exposure is an important ingredient to any businesses strategy, however the digital environment is in a constant state of change so it’s obligatory to keep up with these changes to ensure your online exposure is optimised. Google releases between 500 and 600 updates every year, with the majority of them simply adjusting their secretive search ranking algorithm. With Google being such a commanding force in today’s online world, Search Engine Optimisation (SEO) has become increasingly important for businesses to enhance their website traffic, customer engagement, and ultimately their returns.

User behaviour is changing rapidly with new technology, so Google must keep an eye on these changes and revise their search algorithm respectively to ensure the user experience is as seamless as possible. If a website is going to blossom online, they too must stay on top of the changing trends in SEO. In truth, using out-of-date SEO methods can result in penalties that lower a website’s search engine results page (SERP) listings, so here we’ll unveil the top SEO trends to keep in mind for your website in 2018.

Voice Search

Lots of users are now choosing to utilise voice searches instead of standard keyboard searches, so this will surely be a top SEO trend in 2018. Voice searches are much faster and more convenient, which is why it isn’t surprising that 1 in 5 online searches stem from voice queries. If the current increase in voice searches continues at the same velocity, nearly half of all online searches will be carried out via speech by the year 2020!

What this indicates for websites is that they should start integrating more long-tailed keywords into their SEO strategy, specifically those with a natural conversational tone. As an example, if a website has a keyword phrase such as “best Sydney restaurants”, it could also be accompanied by a phrase such as “Where are the best Sydney restaurants near me?”

Link Building

Link building has always been an important tool for SEO, and this will still be a central aspect in calculating SERP listings in 2018. Creating valuable links to credible websites is still the simplest way for Google to identify if a website is trusted, so adding value through quality links that helps you build an authority in your target niche is a reliable strategy.

Having said this, the trend towards link building is now more long-term, so having links from sites significant to your industry and referral traffic will be very valuable in the future.

Mobile Optimisation

Since 2015, online searches with mobile devices has surpassed that from computers and laptops, so Google has made it very clear that websites that are optimised for mobile devices will be ranked higher in SERP listings.

The reason that mobile optimisation is a top SEO trend for 2018 is because Google has stated that they are experimenting with mobile-first indexing, which clearly signifies that mobile optimisation will be prioritised in the forthcoming year. If your website hasn’t already been optimised for mobile devices, now is undoubtedly the time to start!

Accelerated Mobile Pages

Website loading speeds play a fundamental role in SERP listings, and Google’s search results algorithm will undeniably favour those with quicker speeds. In truth, Google has developed an open source project that assists websites to load pages faster on mobile devices. The project named ‘Accelerated Mobile Pages’ (AMP) allows individual web pages to load 4 times faster than normal pages, and uses only 10% of the data in doing so!

While AMP is not directly influencing SERP listings yet, it will impact other areas closely related to Google’s search results algorithm, such as bounce rate and session duration of users. AMP can be easily installed into HTML or JavaScript code, however plugins will be required for content management systems like Drupal and WordPress.

How To Work On SEO For Your Website in 2018

Even though customary SEO techniques like link building will still be effective in 2018, there are other emerging trends that Google is targeting in the future which may significantly change the practice of SEO. It’s clear that SEO is already changing to keep up with changes in user behaviour and to maximise the overall user experience. By recognising the latest SEO trends and employing strategies now, your website will be optimised and ready to enjoy targeted clients from higher SERP listings.

If you have any queries or concerns about how you can optimise your website to adapt to the latest SEO trends, get in contact with Internet Marketing Experts Mackay on 1300 595 013, or visit their website for further details: http://www.internetmarketingexpertsmackay.com.au

 

Social Media Marketing – Say More On Twitter

Internet Marketing Experts Mackay

The day has finally come where Twitter users can express their dissatisfaction with the 140 character limit in more detail, since Twitter has officially verified that they have doubled the character limit to 280 per Tweet!

The social networking platform, which was launched in 2006, grew aggressively to become one of the most stylish social media sites worldwide, however recent drops in growth stimulated the social media giant to make some improvements. Twitter differentiates itself from other social media networks with its ‘microblogging’ feature, which is vastly different to comparable social media platforms like Facebook and Google Plus. Twitter has just over 330 million users that send roughly 6,000 Tweets per second.

Despite the 140 character limit that truly defined the social networking site, Twitter stated on November 7 that they want every user all over the world to ‘easily’ express themselves on Twitter. After administering a number of tests over the past couple of months, Twitter decided that they wanted to raise the character limit, but only where required. Countries like China, Japan, and South Korea will stay at the 140 character limit, only because there’s no necessity for an increase, as sending messages in these languages can be shared in a short amount of characters. Languages like English however, encounter choked Tweets with 9% of English Tweets hitting the earlier 140 character limit.

So, why the change?

After carrying out an array of tests to specific users, Twitter obtained valuable results and deemed the 240 character limit would be advantageous for most users. Given that 9% of English users were hitting the 140 character limit, many would need to spend time editing their Tweets to ensure they didn’t have to send several messages. Plus, users would now have the ability to conveniently fit their thoughts into a single Tweet, so they could say what was on their mind and send them much faster than before.

The question is, what effect will this have for digital marketers and SEO specialists? Here are a few alterations that they can expect to see.

Increased engagement

Since Twitter broadened the character limit, users have encountered a higher level of responses which generated more followers. Clearly, this has been a step in the right direction, as there has been a reported higher satisfaction rate from content producers together with more Likes, Retweets, and Mentions.

Improved user experience for followers.

The increased character limit means that users will have reduced threads of conversations, considering that they can fit more information into a single message. Users with long threads of conversations stated that it can often be problematic to follow and respond to. In addition, brands are enjoying the longer Tweets as it allows them to fit more detailed information into a single Tweet which generates higher engagement rates.

Increases customer communication

With the rise of enterprises using social media as a platform to handle customer service matters, customers can now articulate an issue in more detail on Twitter which is advantageous for both the customer and the business, as communication is significantly enhanced. Prior to this update, many users would have relied on other social netowrks like Facebook to report customer service issues considering that the character limit was too restraining.

More Creativity

Longer Tweets means that enterprises can enrich the creativity of their communication with their audience through storytelling, Q&A’s, and more engaging Twitter Chats. Businesses would generally have to use other social media networks if they planned to get creative, however brands can now effectively use longer text to their advantage by interacting with their audience on a more personal level.

Although some users have argued that the increase in character limit by Twitter makes them more comparable to other social media sites, the clear majority of users seem to be very satisfied with their latest update. Nothing is concrete in social media, as making changes to keep up with changing user behaviour is vital for survival. For the time being though, both users and marketing specialists appear to have emerged the winner!

If you require any suggestions about how your company can leverage the increased character limit to your advantage on Twitter, just speak to Internet Marketing Experts Mackay by phoning 1300 595 013, or alternatively visit their website for further information: http://www.internetmarketingexpertsmackay.com.au

A Guide To SSL Changes – What It Means For Your Website

Internet Marketing Experts Mackay

In today’s ever-changing digital landscape, it’s crucial that companies stay up to date with Google’s best practices to make sure they stay competitive in their particular online markets. With Google being the most dominant and influential company on the net, it’s fundamental for them to keep up with all the threats and opportunities that the internet presents. As a consequence, Google releases a range of updates annually: new features, bug fixes, and the majority pertaining to the very secretive Google search ranking algorithm.

What is essential though, is that all online businesses that use Google-related services (literally every online business), are aware of important changes that may have a bearing on their SEO, performance, and ultimately their bottom-line. The internet is in a perpetual state of change, so online enterprises have to be versatile and comply with new Google updates as quickly as possible to ensure that they aren’t negatively impacted by these new releases.

The biggest Google update that has recently affected online enterprises relates to Google Chrome v62, which was released in October this year. The Google Chrome web browser is used by nearly half of all online users, so it’s exceedingly important that online businesses implement the specific changes as swiftly as possible if they intend to prevent any damaging implications.

What has changed in Google Chrome v62?

In the Google Chrome v62 update, Google has reformed the way in which it marks non-secured (HTTP) pages. If a non-secured (HTTP) page keeps security passwords and credit card information (which is kept in a plain text file), they are prone to phishing sites that can basically steal this information from buyers that falsely believe they are supplying their personal information to an authentic business. The Google Chrome browser will begin marking any text input field and web address bar as ‘NOT SECURE’ for HTTP pages.

This change will naturally have an effect on millions of websites across the globe. Prior to the change, many non-secured websites weren’t impaired by phishing attacks simply because they didn’t have a public-facing member login, and employed PayPal or other offsite payment processors to accept online payments. Now, however, all websites will need to start securing their web pages due to the fact that users will become afraid of succumbing to harmful attacks if they enter personal information into fields marked boldly as ‘NOT SECURE’.

How to make web pages secure?

For online providers that wish to secure their previously non-secured (HTTP) web pages, they will need to encrypt the information being shared between their website visitors and their web server by incorporating an SSL certificate. Google are clearly pushing for a more secure internet than ever before, and they’ve decided on SSL encryption as a vehicle to do this. For website owners who want to enable HTTPS on their web servers, here is a useful guide: https://developers.google.com/web/fundamentals/security/encrypt-in-transit/enable-https?hl=en. The following link is an additional guide on how you can avoid the ‘NOT SECURE’ warning in Google Chrome which is targeted at website developers: https://developers.google.com/web/updates/2016/10/avoid-not-secure-warn.

What this means for online businesses?

The recent Google update shows that HTTPS and SSL encryption will become the norm across all web pages on the internet. Eventually, each online company will need to secure their web pages using SSL encryption whether they like it or not, or users will simply select a competitor that does.

What this also means is that not all websites using SSL encryption should be trusted, and there will be a notable increase in phishing sites using HTTPS also. Phishing sites can simply use phony SSL certificates to circumvent the ‘NOT SECURE’ warning by Google Chrome and make their websites appear reliable. This will make the distinction between phishing sites and real websites more challenging than ever. Online firms that use an Extended Validation Certificate (EV SSL) will be the most trusted websites on the internet given that it will be extremely difficult for phishing sites to imitate the authenticity that EV SSL provides.

Making all websites employ SSL certificates to prove their authenticity will only increase the number of phishing sites that do the same. At the end of the day, however, SSL encryption will at some point become obligatory, so if you need any support in securing your website with SSL encryption, speak with the digital specialists at Internet Marketing Experts Mackay by phoning 1300 595 013, or visit their website for additional information: http://www.internetmarketingexpertsmackay.com.au

Why You Should Have A WordPress Site

Internet Marketing Experts Mackay

So, you’ve got an awesome business idea and you’ve made the decision you’re going to produce and publish your own website. Well, as you possibly know, there are many aspects to take into consideration. The design of the website, the images you’re going to use, the content, the website architecture, the company logo, the online store – the list goes on. But essentially, what’s most important when constructing a new website is the platform you choose. There’s a variety of website platforms available with an array of different features, targeting the entire spectrum of developers from starters to professionals. You’ll ask for recommendations on which platform to use and developers will argue for weeks on end about why one platform is better than the other.

 

It can naturally be confusing to weigh the pro’s and con’s of each website platform and figure out which is best for you. So, to save the time and arguments, the basic answer to this question is ‘WordPress’. The following article will provide five convincing arguments as to why WordPress is the best platform to use, irrespective of your website development skills and abilities.

 

WordPress is simple to use and manage

 

WordPress is considerably user-friendly so you don’t have to be a specialist HTML coder to build an effective and powerful website. The configuration process is quick and simple, the tools are intuitive and there’s a built-in updater so you don’t have to stress over not making use of all the latest features. There are inbuilt features for blog publishing, RSS feeds, user management, automated backups, revisions and much more. Once installed, you can start making custom configurations without even writing any code!

 

WordPress is exceptionally SEO-friendly

 

In the words of Google Engineer Matt Cutts, “WordPress automatically solves a tonne of SEO issues”. SEO is an incredibly important factor to any website so having in-built features that seamlessly make your website SEO-friendly is extremely valuable. WordPress coding is standard compliance, top quality, and produces semantic mark-up which makes your site significantly attractive to search engines. There are also a variety of free plugins that you can install which will make your website even more SEO-friendly, but we’ll talk about WordPress’ plugins next.

 

WordPress is FREE and Open Source

 

Yes, you read it correctly; WordPress is free to download, install, and use to create any type of website you want. WordPress is also open source which means that the source code is accessible for anyone to modify, edit and create different themes and plugins with an array of features and publish these to the online community. Currently, there are more than 2,600 WordPress themes and over 3,100 different free plugins available for use. Considering that WordPress is a community software, it is maintained by a large group of volunteers who all contribute to the software by writing patches, answering support questions and updating documentation. If you have any problems or issues about anything WordPress related, there are practically thousands of people happy to help.

 

WordPress is mobile friendly

 

As a result of the increasing use of mobile devices for internet usage, it’s extremely important that your website is optimised for mobile devices. In fact, one of Google’s latest updates requires websites to be optimised for mobile devices or they’ll be penalised in SEO. Luckily most WordPress themes are designed to be mobile responsive, meaning that regardless of what device your clients are using, WordPress websites will systematically adjust the appearance of your website to match. WordPress actually enables you to work on both of your mobile website and PC website individually, so you can easily customise both to optimise the user experience.

 

WordPress is secure

 

In today’s world, website security is crucial so of course WordPress has high security standards. Approximately 25% of websites are produced on WordPress so hackers are continuously attempting to find ways to compromise them. WordPress is well aware of this so has designed a variety of security features which prevents any malicious attacks by publishing frequent updates that neutralises these threats. Don’t forget, it’s also imperative for you to be using a secure device when accessing your WordPress account, so make sure that you use standard security tools on your device and only acquire reliable plugins from trusted providers.

 

As you can see, WordPress has a series of superior features that simply make it the best website platform on the market. While there are numerous other reasons why WordPress is an excellent choice for your website, this article just concentrates on five of these: WordPress is particularly user-friendly, free and open source, significantly SEO compatible, mobile friendly, and secure. What more could you want from a platform to design an effective and powerful website? If you have any queries about how you can further optimise your website, talk with the team at Internet Marketing Experts Mackay on 1300 595 013 or visit their website: http://www.internetmarketingexpertsmackay.com.au

 

Top Tips For The Greatest Email Sequences

Internet Marketing Experts Mackay

Having worked as a sales rep for various tech start-ups, I can’t even begin to describe the value of sending email sequences that sell. Automated emails are marvelous because they greatly reduce the workload for a sales rep, however nowadays, everybody can relate to finding an assortment of email sequences lurking in their inbox everyday that just irritate us because we need to click two buttons to get rid of them!

 

Not enough business owners invest the time and effort in setting up effective email sequences that essentially sell their product. Generating effective email sequences is both a science and an art, and if done skillfully, can lead to magnificent results. Having hundreds of potential customers on an email list isn’t going to yield any income if you can’t sell your product. So, here’s four tips on how to set up a great email sequence that will convert your leads into sales.

 

Tip 1 – First Impressions Count

 

The age old saying ‘make a good first impression’ is very applicable when it relates to email sequences. By first impressions, I mean the subject lines of your emails. It’s the very first thing that recipients will notice so if it’s not compelling enough, they merely won’t open it. It goes without saying, the subject lines of an email are crucial when it comes to conversion rates. Here are a couple of stats which showcases their importance:

 

One-third of email recipients will open an email based completely on the subject line

Approximately 70% of email recipients will decide if an email is spam based on the subject line

40% of emails are opened on mobile devices first, and the common mobile screen can only fit between 4-7 words in the subject line.

 

The key to prosperous subject lines is solving your prospects problems in as few words as possible. For example, effective subject lines include, “Common questions about job interviews”, “Common questions about home loans”, etc. Think about your prospects problems and target your subject lines to solve that problem succinctly. You can track your subject line performance using HubSpot Sales notification stream (https://www.hubspot.com/products/sales/email-tracking).

 

Tip 2 – Write Well-Crafted Content

 

When a recipient has opened an email, it’s crucial that you deliver a value proposition in the context of their problem quickly. Forget beginning the email with your name and job role; you have to give your recipients a good reason to keep reading the email. Therefore, start your email with some info they can identify with, like company news or their reaction to an event via Twitter or an online article, then get into the value proposition in the second and third sentences.

 

Your value proposition should be constructed like this:.

 

I have an idea about [problem/pain-point] and I’d love to have a moment to talk to you about [resolution].

Here’s some preliminary information [link to helpful content] and if you ‘d like to speak more about it, let me know.

I recently assisted another firm with [positive benefit]. Is this something that would be valuable for [company name]?

 

It’s vital that you get to the point quickly and keep the content targeted to the objectives of your prospect.

 

Tip 3 – Discard the tedious ‘Welcome Email’

 

If a prospect has shown interest in your services or products, why waste both of your time with a welcome email that has no benefit or offerings? It’s virtually dead-wood and if you’re going to send a welcome email, make sure that you provide a catchy subject line and value proposition in the content of the email (refer to tip 1 & 2).

 

Tip 4 – Always Be Helpful

 

The reality of the matter is that even a fantastic first email may not get a reaction from the recipient. It’s understandable; people are busy and have priorities, so I suggest sending two or three follow-up emails as part of your email sequence. It’s easy to forget about an email that you’re interested in, but a wonderful follow-up email will remind them that you’re here to help them in whatever problem they have. You have to ensure that your follow-up emails also incorporates your value propositions, and additional information that is helpful to the recipient in solving their problems. Again, HubSpot Sales will keep track of which emails are opened and which links are clicked so I strongly suggest using this application to assist you with your email sequences.

 

The value of producing effective and actionable email sequences can have a huge affect on your conversion rates and sales. There are many factors that you must consider when designing your email sequences, but this article showcases the most important factors that lead to success. If you’re having problems converting your leads into sales with your email sequences, it’s certainly worthwhile in consulting with digital marketing professionals that can help you. Get in touch with the team at Internet Marketing Experts Mackay today on 1300 595 013 or visit their website: http://www.internetmarketingexpertsmackay.com.au.