Social Media Marketing – Say More On Twitter
The day has finally come where Twitter users can express their dissatisfaction with the 140 character limit in more detail, since Twitter has officially verified that they have doubled the character limit to 280 per Tweet!
The social networking platform, which was launched in 2006, grew aggressively to become one of the most stylish social media sites worldwide, however recent drops in growth stimulated the social media giant to make some improvements. Twitter differentiates itself from other social media networks with its ‘microblogging’ feature, which is vastly different to comparable social media platforms like Facebook and Google Plus. Twitter has just over 330 million users that send roughly 6,000 Tweets per second.
Despite the 140 character limit that truly defined the social networking site, Twitter stated on November 7 that they want every user all over the world to ‘easily’ express themselves on Twitter. After administering a number of tests over the past couple of months, Twitter decided that they wanted to raise the character limit, but only where required. Countries like China, Japan, and South Korea will stay at the 140 character limit, only because there’s no necessity for an increase, as sending messages in these languages can be shared in a short amount of characters. Languages like English however, encounter choked Tweets with 9% of English Tweets hitting the earlier 140 character limit.
So, why the change?
After carrying out an array of tests to specific users, Twitter obtained valuable results and deemed the 240 character limit would be advantageous for most users. Given that 9% of English users were hitting the 140 character limit, many would need to spend time editing their Tweets to ensure they didn’t have to send several messages. Plus, users would now have the ability to conveniently fit their thoughts into a single Tweet, so they could say what was on their mind and send them much faster than before.
The question is, what effect will this have for digital marketers and SEO specialists? Here are a few alterations that they can expect to see.
Since Twitter broadened the character limit, users have encountered a higher level of responses which generated more followers. Clearly, this has been a step in the right direction, as there has been a reported higher satisfaction rate from content producers together with more Likes, Retweets, and Mentions.
Improved user experience for followers.
The increased character limit means that users will have reduced threads of conversations, considering that they can fit more information into a single message. Users with long threads of conversations stated that it can often be problematic to follow and respond to. In addition, brands are enjoying the longer Tweets as it allows them to fit more detailed information into a single Tweet which generates higher engagement rates.
Increases customer communication
With the rise of enterprises using social media as a platform to handle customer service matters, customers can now articulate an issue in more detail on Twitter which is advantageous for both the customer and the business, as communication is significantly enhanced. Prior to this update, many users would have relied on other social netowrks like Facebook to report customer service issues considering that the character limit was too restraining.
Longer Tweets means that enterprises can enrich the creativity of their communication with their audience through storytelling, Q&A’s, and more engaging Twitter Chats. Businesses would generally have to use other social media networks if they planned to get creative, however brands can now effectively use longer text to their advantage by interacting with their audience on a more personal level.
Although some users have argued that the increase in character limit by Twitter makes them more comparable to other social media sites, the clear majority of users seem to be very satisfied with their latest update. Nothing is concrete in social media, as making changes to keep up with changing user behaviour is vital for survival. For the time being though, both users and marketing specialists appear to have emerged the winner!
If you require any suggestions about how your company can leverage the increased character limit to your advantage on Twitter, just speak to Internet Marketing Experts Mackay by phoning 1300 595 013, or alternatively visit their website for further information: http://www.internetmarketingexpertsmackay.com.au