A Guide To SSL Changes – What It Means For Your Website
In today’s ever-changing digital landscape, it’s crucial that companies stay up to date with Google’s best practices to make sure they stay competitive in their particular online markets. With Google being the most dominant and influential company on the net, it’s fundamental for them to keep up with all the threats and opportunities that the internet presents. As a consequence, Google releases a range of updates annually: new features, bug fixes, and the majority pertaining to the very secretive Google search ranking algorithm.
What is essential though, is that all online businesses that use Google-related services (literally every online business), are aware of important changes that may have a bearing on their SEO, performance, and ultimately their bottom-line. The internet is in a perpetual state of change, so online enterprises have to be versatile and comply with new Google updates as quickly as possible to ensure that they aren’t negatively impacted by these new releases.
The biggest Google update that has recently affected online enterprises relates to Google Chrome v62, which was released in October this year. The Google Chrome web browser is used by nearly half of all online users, so it’s exceedingly important that online businesses implement the specific changes as swiftly as possible if they intend to prevent any damaging implications.
What has changed in Google Chrome v62?
In the Google Chrome v62 update, Google has reformed the way in which it marks non-secured (HTTP) pages. If a non-secured (HTTP) page keeps security passwords and credit card information (which is kept in a plain text file), they are prone to phishing sites that can basically steal this information from buyers that falsely believe they are supplying their personal information to an authentic business. The Google Chrome browser will begin marking any text input field and web address bar as ‘NOT SECURE’ for HTTP pages.
This change will naturally have an effect on millions of websites across the globe. Prior to the change, many non-secured websites weren’t impaired by phishing attacks simply because they didn’t have a public-facing member login, and employed PayPal or other offsite payment processors to accept online payments. Now, however, all websites will need to start securing their web pages due to the fact that users will become afraid of succumbing to harmful attacks if they enter personal information into fields marked boldly as ‘NOT SECURE’.
How to make web pages secure?
For online providers that wish to secure their previously non-secured (HTTP) web pages, they will need to encrypt the information being shared between their website visitors and their web server by incorporating an SSL certificate. Google are clearly pushing for a more secure internet than ever before, and they’ve decided on SSL encryption as a vehicle to do this. For website owners who want to enable HTTPS on their web servers, here is a useful guide: https://developers.google.com/web/fundamentals/security/encrypt-in-transit/enable-https?hl=en. The following link is an additional guide on how you can avoid the ‘NOT SECURE’ warning in Google Chrome which is targeted at website developers: https://developers.google.com/web/updates/2016/10/avoid-not-secure-warn.
What this means for online businesses?
The recent Google update shows that HTTPS and SSL encryption will become the norm across all web pages on the internet. Eventually, each online company will need to secure their web pages using SSL encryption whether they like it or not, or users will simply select a competitor that does.
What this also means is that not all websites using SSL encryption should be trusted, and there will be a notable increase in phishing sites using HTTPS also. Phishing sites can simply use phony SSL certificates to circumvent the ‘NOT SECURE’ warning by Google Chrome and make their websites appear reliable. This will make the distinction between phishing sites and real websites more challenging than ever. Online firms that use an Extended Validation Certificate (EV SSL) will be the most trusted websites on the internet given that it will be extremely difficult for phishing sites to imitate the authenticity that EV SSL provides.
Making all websites employ SSL certificates to prove their authenticity will only increase the number of phishing sites that do the same. At the end of the day, however, SSL encryption will at some point become obligatory, so if you need any support in securing your website with SSL encryption, speak with the digital specialists at Internet Marketing Experts Mackay by phoning 1300 595 013, or visit their website for additional information: http://www.internetmarketingexpertsmackay.com.au