Why You Should Have A WordPress Site
So, you’ve got an awesome business idea and you’ve made the decision you’re going to produce and publish your own website. Well, as you possibly know, there are many aspects to take into consideration. The design of the website, the images you’re going to use, the content, the website architecture, the company logo, the online store – the list goes on. But essentially, what’s most important when constructing a new website is the platform you choose. There’s a variety of website platforms available with an array of different features, targeting the entire spectrum of developers from starters to professionals. You’ll ask for recommendations on which platform to use and developers will argue for weeks on end about why one platform is better than the other.
It can naturally be confusing to weigh the pro’s and con’s of each website platform and figure out which is best for you. So, to save the time and arguments, the basic answer to this question is ‘WordPress’. The following article will provide five convincing arguments as to why WordPress is the best platform to use, irrespective of your website development skills and abilities.
WordPress is simple to use and manage
WordPress is considerably user-friendly so you don’t have to be a specialist HTML coder to build an effective and powerful website. The configuration process is quick and simple, the tools are intuitive and there’s a built-in updater so you don’t have to stress over not making use of all the latest features. There are inbuilt features for blog publishing, RSS feeds, user management, automated backups, revisions and much more. Once installed, you can start making custom configurations without even writing any code!
WordPress is exceptionally SEO-friendly
In the words of Google Engineer Matt Cutts, “WordPress automatically solves a tonne of SEO issues”. SEO is an incredibly important factor to any website so having in-built features that seamlessly make your website SEO-friendly is extremely valuable. WordPress coding is standard compliance, top quality, and produces semantic mark-up which makes your site significantly attractive to search engines. There are also a variety of free plugins that you can install which will make your website even more SEO-friendly, but we’ll talk about WordPress’ plugins next.
WordPress is FREE and Open Source
Yes, you read it correctly; WordPress is free to download, install, and use to create any type of website you want. WordPress is also open source which means that the source code is accessible for anyone to modify, edit and create different themes and plugins with an array of features and publish these to the online community. Currently, there are more than 2,600 WordPress themes and over 3,100 different free plugins available for use. Considering that WordPress is a community software, it is maintained by a large group of volunteers who all contribute to the software by writing patches, answering support questions and updating documentation. If you have any problems or issues about anything WordPress related, there are practically thousands of people happy to help.
WordPress is mobile friendly
As a result of the increasing use of mobile devices for internet usage, it’s extremely important that your website is optimised for mobile devices. In fact, one of Google’s latest updates requires websites to be optimised for mobile devices or they’ll be penalised in SEO. Luckily most WordPress themes are designed to be mobile responsive, meaning that regardless of what device your clients are using, WordPress websites will systematically adjust the appearance of your website to match. WordPress actually enables you to work on both of your mobile website and PC website individually, so you can easily customise both to optimise the user experience.
WordPress is secure
In today’s world, website security is crucial so of course WordPress has high security standards. Approximately 25% of websites are produced on WordPress so hackers are continuously attempting to find ways to compromise them. WordPress is well aware of this so has designed a variety of security features which prevents any malicious attacks by publishing frequent updates that neutralises these threats. Don’t forget, it’s also imperative for you to be using a secure device when accessing your WordPress account, so make sure that you use standard security tools on your device and only acquire reliable plugins from trusted providers.
As you can see, WordPress has a series of superior features that simply make it the best website platform on the market. While there are numerous other reasons why WordPress is an excellent choice for your website, this article just concentrates on five of these: WordPress is particularly user-friendly, free and open source, significantly SEO compatible, mobile friendly, and secure. What more could you want from a platform to design an effective and powerful website? If you have any queries about how you can further optimise your website, talk with the team at Internet Marketing Experts Mackay on 1300 595 013 or visit their website: http://www.internetmarketingexpertsmackay.com.au