Top Tips For The Greatest Email Sequences
Having worked as a sales rep for various tech start-ups, I can’t even begin to describe the value of sending email sequences that sell. Automated emails are marvelous because they greatly reduce the workload for a sales rep, however nowadays, everybody can relate to finding an assortment of email sequences lurking in their inbox everyday that just irritate us because we need to click two buttons to get rid of them!
Not enough business owners invest the time and effort in setting up effective email sequences that essentially sell their product. Generating effective email sequences is both a science and an art, and if done skillfully, can lead to magnificent results. Having hundreds of potential customers on an email list isn’t going to yield any income if you can’t sell your product. So, here’s four tips on how to set up a great email sequence that will convert your leads into sales.
Tip 1 – First Impressions Count
The age old saying ‘make a good first impression’ is very applicable when it relates to email sequences. By first impressions, I mean the subject lines of your emails. It’s the very first thing that recipients will notice so if it’s not compelling enough, they merely won’t open it. It goes without saying, the subject lines of an email are crucial when it comes to conversion rates. Here are a couple of stats which showcases their importance:
One-third of email recipients will open an email based completely on the subject line
Approximately 70% of email recipients will decide if an email is spam based on the subject line
40% of emails are opened on mobile devices first, and the common mobile screen can only fit between 4-7 words in the subject line.
The key to prosperous subject lines is solving your prospects problems in as few words as possible. For example, effective subject lines include, “Common questions about job interviews”, “Common questions about home loans”, etc. Think about your prospects problems and target your subject lines to solve that problem succinctly. You can track your subject line performance using HubSpot Sales notification stream (https://www.hubspot.com/products/sales/email-tracking).
Tip 2 – Write Well-Crafted Content
When a recipient has opened an email, it’s crucial that you deliver a value proposition in the context of their problem quickly. Forget beginning the email with your name and job role; you have to give your recipients a good reason to keep reading the email. Therefore, start your email with some info they can identify with, like company news or their reaction to an event via Twitter or an online article, then get into the value proposition in the second and third sentences.
Your value proposition should be constructed like this:.
I have an idea about [problem/pain-point] and I’d love to have a moment to talk to you about [resolution].
Here’s some preliminary information [link to helpful content] and if you ‘d like to speak more about it, let me know.
I recently assisted another firm with [positive benefit]. Is this something that would be valuable for [company name]?
It’s vital that you get to the point quickly and keep the content targeted to the objectives of your prospect.
Tip 3 – Discard the tedious ‘Welcome Email’
If a prospect has shown interest in your services or products, why waste both of your time with a welcome email that has no benefit or offerings? It’s virtually dead-wood and if you’re going to send a welcome email, make sure that you provide a catchy subject line and value proposition in the content of the email (refer to tip 1 & 2).
Tip 4 – Always Be Helpful
The reality of the matter is that even a fantastic first email may not get a reaction from the recipient. It’s understandable; people are busy and have priorities, so I suggest sending two or three follow-up emails as part of your email sequence. It’s easy to forget about an email that you’re interested in, but a wonderful follow-up email will remind them that you’re here to help them in whatever problem they have. You have to ensure that your follow-up emails also incorporates your value propositions, and additional information that is helpful to the recipient in solving their problems. Again, HubSpot Sales will keep track of which emails are opened and which links are clicked so I strongly suggest using this application to assist you with your email sequences.
The value of producing effective and actionable email sequences can have a huge affect on your conversion rates and sales. There are many factors that you must consider when designing your email sequences, but this article showcases the most important factors that lead to success. If you’re having problems converting your leads into sales with your email sequences, it’s certainly worthwhile in consulting with digital marketing professionals that can help you. Get in touch with the team at Internet Marketing Experts Mackay today on 1300 595 013 or visit their website: http://www.internetmarketingexpertsmackay.com.au.