The Battle of the Brands

The Battle of the Brands

Your Website SEO Strategy in Mackay is still really about keywords, but there certainly is one concern that some organizations face when they try to optimise for certain Keywords.

A Pay Per Click or AdWords campaign will really help you learn more about which keywords perform well in your niche and boost your Website SEO Strategy. I recollect I think I devoted about a year stressing about one certain keyword that, despite what I did, I could not get on the 1st page of Google. The reason was simple; it was a word that falls into the category of a ‘Branded’ keyword, and Google despite all your SEO efforts will not ever rank a non-branded site in front of the branded sites.

For example, if you sell Yamaha Pianos in a store in Mackay, it would be excellent if for anyone that searches for ‘Yamaha’ in Mackay your site will show up but it probably won’t. Possibly if they look for ‘Yamaha pianos’ you still may not show up. Why? Because Google will generally reserve the ‘Yamaha’ search ranking result for Yamaha the brand themselves and not some store of that brand. Yamaha is a world renowned brand and for Google to put anything other than Yamaha.com at No1 would certainly be a real step back for a search engine. This is what I mean by branded sites.

However, I understood the magic of long tail keywords. Once I figured out that I could dominate all sorts of long tail searches it was easy to move my focus and enhance my Website SEO Strategy. Once I had re-directed my approach the visits to my websites enhanced massively. So take it from me, living life in the long tail is really fulfilling. Always remember – Your Website SEO Strategy is about making money, not where you show up in a Google search.

If you are interested in learning more from an SEO Professional, call Internet Marketing Experts Mackay on 1300 595 013 or visit, www.internetmarketingexpertsMackay.com.au

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