Google AdWords Management Mackay – Do people really notice your ads?
Google AdWords Management is a vital part in any SEO and Advertising campaign because if you just simply leave your ad alone after creating it, you will certainly not be flexible enough to actually get the results you are after.
Far too many business simply mess around with Google AdWords, spend $5 on a pathetically prepared ad, and then leave it in the vain hope that it will generate some new business for them. If you are a business in Mackay (or anywhere really) That is not what you want to be doing. So what should you be doing? Well I wish to talk you through 4 really fundamental ideas that will help you to visualise and monitor a successful ad campaign.
True Meaning of AdWords – figuring out all functions.
There are actually 2 versions of AdWords. It may seem to be a tad noticeable to you if you have used AdWords a few times, but for those of you just grazing the surface, you may not have seen it yet. So the first version is classic AdWords, and there is AdWords express. If you are a local Mackay company then chances are that you would have been urged at the start of registering AdWords to run a campaign through express (it assesses the size of your business from your website and makes a recommendation) if this is the case, I would like you to find the regular AdWords and start making use of that because it is far more efficient and has amazing features like more accurate targeting so you can reach your Mackay potential customers more properly. And also the Keyword Planner tool (Found under the ‘tools’ section) which allows you to research keyword ideas. You can locate traditional AdWords by just searching for AdWords and following the cues, but take note that the two systems don’t share campaigns. This means that if you have begun an ad with Express, you won’t have the ability to see it in the other program.
$5 will never see any real results– and not just because results cost more than that, but because you need to have a bigger campaign so as to actually see the effective aspects, and the not-so-successful parts. A good way to figure out a budget is to use the keyword planner tool. Search for a keyword that you want to use, and then use the budget slider to find out the rough cost that you should be aiming at. You will notice that there is a curve, – you generally want to try and find the point on the curve towards the top but in which the cost and reach is almost balanced. This will mean you will get the biggest reach for the most economic amount. At the end of the day though, sometimes you just need to consider how much you want to lose, and just need to take a little gamble. Whether it is $50, $100 or $500, often in business you must have a bit of a leap of faith to discover what will work for you.
Monitoring your ad.
This is the step that far too many people discount because they don’t see that you get metrics from an ad campaign. You can in fact measure and watch to see how many people interact with it, when this interaction happens, and the amount of money it is costing you each time. So why keep an eye on this? Well it will make sure that you are discovering what works for your ad, and also allow you to end it if it is just wasting money. My advice though would be to let the ad run for at the very least 5 days to let it settle into a routine– because sometimes ads will get a big rise at the start that gives you phony assumptions about its success. So pay attention to it and don’t be afraid to start again with new plans.
So why should you rely on my advice? I am actually the CEO of Internet Marketing Experts Mackay, and I have worked in this business extensively. I have started by managing a small business myself, and I have had to figure out how to use SEO and AdWords myself. And trust me, it took a lot of trial and error. I now run an exceptionally successful SEO agency that specialises in many areas including Google AdWords management. So If you are looking for more information about what to hunt for in a successful Google AdWords campaign, or wish to talk to an SEO agency to enhance your business even further, then phone us on 1300 595 013 or visit our website: www.InternetMarketingExpertsMackay.com.au.